Bouton
Wine Packaging

Objective – Design a 3 part beverage packaging and branding system.

Concept – Wine is often marketed as high end and sophisticated so branding wine in a different approach could set it apart from its competitors. Country style wines are often homemade and handcrafted. Homemade things often evoke a comforting feeling and there are quite a few things we associate with things that are homemade. Grandma’s house is almost always something perceived to be warm and comforting. It would be interesting to have create a wine brand that embodies the comfort and crafts of grandma’s house.

Theme – The theme is to play off of imagery that remind you of the comfort of a grandma’s house with sewing and craft imagery like, buttons, thread, measuring tape, etc. Overall it is meant to feel soft, comforting, homey, and handcrafted.