Harmonica Packaging

Objective – Design a 5 part packaging system of the same object and same structure while differentiating each one.

Concept – The Harmonica is a very historical instrument specifically to the Appalachian region, but not so many people play it much these days. It is important to keep rich cultural traditions alive and to stay in touch with American musical roots. What better way to reconnect Americans with traditional music than a root vegetable themed line of collectible harmonicas. Each box provides a new harmonica exercise and a snippet of harmonica history.

Theme – The theme is to create a fun and eye-catching branding that emulates a vintage Americana style that utilizes American folk style illustration. The branding is also meant to incorporate themes of root vegetables with illustrations, shapes, and earthy colors.