DOG EAT DOG Records branding

Objective – Design the branding for any kind of business and create 5 deliverables.

Concept – Dog Eat Dog Records isn't just another label—it's an ethos, a movement, and a haven for musicians who thrive on authenticity and creativity. Based in the eclectic musical hub of Asheville, North Carolina, we're not here to conform; we're here to disrupt the norm and celebrate the raw, the real, underground and the revolutionary.

Theme – A branding that’s edgy, fresh, and embodies the DIY music community to attract and support indie and underground artists for a better cause.

Materials – Zine, music fest posters, shirts, music fest passes, sticker/ packaging.